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Public Relations Writing and Media Techniques (4th Edition)
Rok: 2000
ISBN: 9780321070142
OKCZID: 110198453
Citace (dle ČSN ISO 690):
WILCOX, Dennis L. Public relations: writing and media techniques. 4th ed. New York: Longman, c2001. xx, 570 s.
Anotace
This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations.