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Media Work (Digital Media and Society)
Rok: 2007
ISBN: 9780745639253
OKCZID: 110205803
Citace (dle ČSN ISO 690):
DEUZE, Mark. Media work. 1st pub. Cambridge: Polity, 2007. xiii, 278 s. Digital media and society series.
Anotace
The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.